...Francisco Jesús Gálvez-Sánchez; María Belén Prados-Peña; Valentín Molina-Moreno; Salvador Moral-Cuadra Purpose This paper aims to examine how corporate social responsibility ( CSR ) contributes to the generation of brand equity ( BE ) in the fashion industry. The authors propose a multidimensional...

... effects of perceived CSR on brand reputation and trust. Moreover, the results determined the positive effects of brand reputation and trust on brand equity and loyalty. Additionally, findings support the positive indirect effects of perceived CSR on brand equity and loyalty through brand reputation...

... to sort out influential cognitive criteria which were compared between genders by the Kruskal–Wallis H test. The involvement of CSR components in enhancing the brand equity was analysed by multiple linear regression. Findings The brands vouching for the cause of health and nutritional value...

...Luu Trong Tuan Purpose This study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam. Design/methodology/approach Analyses of variance and structural equation model are resorted to in this study. Findings...