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Keywords: Brand loyalty
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (9): 1632–1653.
Published: 28 March 2023
..., and this study seeks to examine the effects of CSR on BR, trust, brand equity (BEQ) and brand loyalty (BL) among international students. As mentioned earlier, student mobility is beneficial to both higher education and tourism industries; hence, the recent study focuses on the factors influencing international...
