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Keywords: Brand management
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2015) 11 (2): 221–241.
Published: 01 June 2015
... proposed Stakeholder Theory as a complement to Innovation Theory. © Emerald Group Publishing Limited 2015 Brand management Corporate social responsibility Competitive strategy Knowledge creation Social innovation capital Innovation, a growing field with ever broadening spectrums...
