... framework and assesses the mediating role of brand image, brand love, brand reputation and brand trust between customer perceptions of CC and customer loyalty. Design/methodology/approach Working with a sample of 290 private bank customers in Iran, partial least square-based structural equation modeling...

...S. Mostafa Rasoolimanesh; Azadeh Shafaei; Mehran Nejati; Poh Ling Tan Purpose Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust...

...Alejandro Alvarado-Herrera; Leonel Jesús Rodríguez-Soberanis; Heyden Rubén Herrera-Medina Purpose This paper aims to examine the influences of perceived corporate social responsibility (pCSR) over the brand reputation (BR) and the visitor commitment of protected areas (PAs) of Quintana Roo...