Keywords: Brand social responsibility
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Journal Articles
Social Responsibility Journal (2012) 8 (4): 484–494.
Published: 28 September 2012
...Banu Dincer; Caner Dincer Purpose The purpose of this research is to investigate the brand social responsibility (BSR) construct, and to develop a scale to measure this construct. Design/methodology/approach Using corporate social responsibility scales and the existing literature, a pre‐test...

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