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Keywords: Brand social responsibility scale
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2012) 8 (4): 484–494.
Published: 28 September 2012
... and emphasizes the possible differences between a parent brand's SR and its subsidiary's SR. Originality/value The brand social responsibility scale in this study is important as it is one of the few scales in the field that takes into consideration the consumer's perspective as well as the possible effects...
