Keywords: CRM patronage intentions
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Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality

A.K.S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel, Harsha Jariwala
Journal: Social Responsibility Journal
Social Responsibility Journal (2024) 20 (4): 682–702.
https://doi.org/10.1108/SRJ-12-2022-0564
Published: 12 September 2023
..., but the effects of CSR motives on corresponding processes underlying cause-related marketing (CRM) patronage intention have not been thoroughly examined. This study, anchored on attribution theory, established a research model that better explains the influence of CSR motives on patronage intentions toward CRM...
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Includes: Supplementary data
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