... on bras marketed in the context of breast cancer awareness and theorize beneficiary-design fit ( BDF ) – the extent to which a product’s design embodies beneficiary needs – as a proximal antecedent of perceived corporate social responsibility ( CSR ) authenticity. They address concerns about pinkwashing...

... Licensed re-use rights only Corporate social responsibility Stigmatized industries Persuasion knowledge model Product-cause fit Consumer skepticism CSR authenticity Corporate social responsibility (CSR) has become a central communication strategy through which firms seek to demonstrate...

..., this paper aims to analyse the major antecedents and customer-related outcomes of perceived CSR authenticity. In addition, the study provides an integrated model of CSR authenticity and empirically validates the model in Indian settings. Design/methodology/approach A structured questionnaire...

...Yusuf Hassan; Anuja Akhouri; Amitabh Deo Kodwani Purpose This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR...

... the influence of successful prosocial behavior engagement on consumers’ perceptions of both self and companies’ prosocial identities, CSR authenticity and company evaluations. Design/methodology/approach This study adopts a dictator game experiment with 2 × 2 factorial design to gauge consumers’ prosocial...