... Licensed re-use rights only CSR communication Social media eWOM Consumer engagement Airline industry Airlines increasingly rely on social network sites (SNSs) to humanise their brands, make sustainability efforts visible and spark dialogue with travellers at scale (Menon et al...

...Claudel Mombeuil; Bin Zhang Purpose To date, many firms tend to use corporate social responsibility (CSR) communication and marketing as a means to offset their irresponsible behaviors and unscrupulous business practices. Often time, they can easily get away with this in the context where...

... be contacted at: cmattoso@gmail.com 24 09 2013 10 06 2015 17 08 2015 27 10 2015 11 11 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Young people CSR communication Consumer response to CSR Low income...

... can improve discursive competence or a systematic way to decipher and deploy language. © Emerald Group Publishing Limited 2016 Malaysia Environment CSR communication Corporations Disclosure CSR reports Corporations are among the twenty-first century’s dominant cultural...

... – This study contributes by providing new insights into how value-based framing of CSR messages can increase credibility and relevance and thus help facilitate the complicated task of communicating CSR by way of suggesting a new CSR communication strategy framework. To show how framing contributes...