... stakeholders in a selected region of Indonesia. Findings This study provides evidence of the implementation of proactive CSR strategies by the MNC subsidiary aimed at maintaining organizational legitimacy. The subsidiary consistently aligned CSR initiatives with local development priorities...

... CSR strategy Corporate social responsibility (CSR) research has represented one of the key strands of research into organizational management in recent decades (Gond and Matten, 2007 ; Walsh et al., 2003). This has brought about a change in the paradigm of study for the relationship...