... of this study is to explore how this has been done through secondhand clothing donations and identify the values motivating this behavior. Design/methodology/approach This study adopts a qualitative approach to examine the role of personal values in motivating Gen Z and young millennials to donate...

... to attitudes and purchasing behaviors. Apparel‐purchasing behaviour Environmental responsibility Social responsibility Sustainability Purchasing United States of America Individual behaviour Clothing Issues related to practices of social responsibility in the apparel and textiles...