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Keywords: Collaborative economy
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Journal Articles
The resale–repurchase cycle: how consumer perceptions of gain and loss shape sustainable consumption
Journal:
Social Responsibility Journal
Social Responsibility Journal (2025) 21 (9): 1874–1889.
Published: 13 August 2025
.... In line with prospect theory (Kahneman and Tversky, 1979), these effects are more pronounced among consumers with higher resale awareness, supporting H1-1. Finally, this research advances collaborative economy theory by exploring how social norms, resale platforms and environmental messaging...
