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Keywords: Collectivism
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2025) 21 (6): 1319–1334.
Published: 16 April 2025
.... Exploring the weight of influencing factors can serve as important information for the positioning and promotion of domestic products. Design/methodology/approach The theory of planned behaviour (TPB) serves as a research framework extended with collectivism and environmental concerns. A quantitative...
