.... Corresponding author M. Paz Toldos mariadelapaz.toldos@tec.mx 15 11 2025 28 01 2026 03 04 2026 12 05 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer behavior SEM Frugality Sustainability values Socially...

... in marketing, psychology and consumer behavior studies (Chang et al., 2014 ; Jai et al., 2014 ; Kawaf and Tagg, 2012). In the classic S-O-R model (Mehrabian and Russell, 1974), the stimulus is that which affects the internal state of an individual. Identifying a stimulus that arouses...

... that such findings will raise the consumers’ awareness of CSR. UAE companies will become more cognizant of their consumers’ behavior, especially when the consumers’ voice their opinion and show interest in the products or services offered by these companies. The implications of this study for the academics...