... on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology...

... attributes such as quality and aesthetics. As well, consumers choose products that are consistent with their lifestyle and the functionality of fair trade products may not fit with that lifestyle (Forney et al., 2005). © Emerald Group Publishing Limited 2014 Consumer behaviour Fair...

... and predictors India Consumer behaviour Environment has emerged as the most debatable issue of present time. The rational for gaining such attention are the deleterious consequences from the over exploitation of natural resources (Groe, 1995 ; Nyberg and Sto, 2001 ; Uzzell and Rathzel, 2008...

... of a parent brand and its subsidiaries. Corporate social responsibility Brand social responsibility Brands Brand social responsibility scale Consumer behaviour Brand image In today's world, as firms and consumers become more concerned about the environment and the green products, corporate...

... Corporate social responsibility Stakeholder theory Stakeholders Multinational companies Consumer behaviour At P&G, social responsibility stems from our corporate PVP (purpose, values, principles). Social projects are in keeping with P&G's credo of “business With a purpose”. P&G has...

... industry requires the encouragement of eco‐conscious consumption behaviors among consumers. © Emerald Group Publishing Limited 2011 Garment industry Consumer behaviour Decision making United States of America Social responsibility Within the apparel industry, social responsibility...

... or service that is communicating a perceived social benefit (i.e. ethical information) are investigated. Previous research has suggested various definitions of the socially responsibility consumer (SRC) and/or socially responsible consumer behavior (SRCB). Many of these definitions are narrow in scope...