Keywords: Consumer cynicism
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Journal Articles

Does greenwashing dim green actions? Examining how greenwashing impacts consumers’ pro-environmental intentions

Muhammed Sajid, Myriam Ertz, Meera Peethambaran
Journal: Social Responsibility Journal
Social Responsibility Journal (2025) 21 (10): 2336–2355.
https://doi.org/10.1108/SRJ-03-2025-0211
Published: 08 October 2025
... in the research. Findings The analysis revealed that greenwashing significantly impacts perceived deceptiveness and consumer cynicism, both, in turn, influencing perceived ineffectiveness. This perceived ineffectiveness then negatively affects pro-environmental intentions, demonstrating how greenwashing...
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