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Keywords: Consumer resale
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Journal Articles
The resale–repurchase cycle: how consumer perceptions of gain and loss shape sustainable consumption
Journal:
Social Responsibility Journal
Social Responsibility Journal (2025) 21 (9): 1874–1889.
Published: 13 August 2025
... economy Consumer resale Perceived gain and loss Consumer resale platforms have redefined consumption by turning individuals into both buyers and sellers, challenging traditional marketing theories (Turunen and Pöyry, 2019). Consumer resale refers to selling personally used items in informal...
