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Keywords: Consumer responses to CSR
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2019) 15 (8): 977–991.
Published: 30 November 2018
... to pay a premium price for its products. Corporate social responsibility Consumer responses to CSR Corporate social initiatives CSR attributions Organizational motives Following Gilbert and Malone (1995), corporate social responsibility (CSR) scholars assume that individuals may care...
