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Keywords: Conventional homestay
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (1): 49–72.
Published: 14 October 2025
...Shameem Shagirbasha; Angelin Vilma; D. Booshnam; Naman Agarwal Purpose Drawing on the push–pull mooring model ( PPM ), this study aims to examine customer switching behavior from conventional homestays to sustainable homestays, contributing to the discourse on social responsibility and sustainable...
