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Keywords: Corporate websites
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Journal Articles
Optimising corporate social responsibility communication in Asia: A comparative case study of Uniqlo and Shein
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (8): 1558–1575.
Published: 31 May 2024
... in their Web communication. Based on the objectives, the following research questions emerged: RQ1. What are the distinctive CSR communication strategies used by Uniqlo and Shein on their official websites? Corporate social responsibility Fast fashion Corporate websites Case study...
