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Keywords: Corporation's credibility
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Journal Articles
Does source credibility matter in promoting sustainable consumption? Developing an integrated model
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1320–1347.
Published: 11 October 2022
... was empirically tested with the data collected from 334 respondents using structural equation modeling. Findings The results gave empirical support to the addition of source credibility to the original theory of planned. Moreover, consumer attitude was found mediating the effect of corporations’ credibility...
