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Keywords: Counterfeiting
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2011) 7 (3): 393–404.
Published: 02 August 2011
...Joy M. Kozar; Sara B. Marcketti Purpose The purpose of this study is to measure undergraduate students' ethical and materialistic values, and the correlation of these variables with the purchase of counterfeit apparel products. Design/methodology/approach Students (n=741) were...
