... voluntary or involuntary CSR surged during the COVID-19 crisis (Ashraf et al., 2021 ; Chandy et al., 2021). While the instrumental use of CSR for CR can enhance firms’ performance in the short term (Galbreath and Shum, 2012 ; Luo and Bhattacharya, 2006), its long-term efficacy...

... responsible side of the gaming business to the public. It also helps casinos to ponder upon better crisis management methods so as to attain sustainability of the industry itself. Social implications The study explains the CSR activities of casinos, which are in a controversial industry, and attempts...