Keywords: Customer attitudes
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Journal Articles

Corporate social responsibility toward stakeholders and customer loyalty: investigating the roles of trust and customer identification with the company

Niki Glaveli
Journal: Social Responsibility Journal
Social Responsibility Journal (2021) 17 (3): 367–383.
https://doi.org/10.1108/SRJ-07-2019-0257
Published: 11 April 2020
...–company (C–C) identification and customer trust, which in turn affect customer loyalty. Also, the differential effect of CSR behaviors toward specific stakeholder groups on customer attitudes and behaviors are examined. Design/methodology/approach Data were collected from 333 customers...
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