Keywords: Customer citizenship behavior
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Journal Articles

Investigating the effects of corporate social responsibility on customer citizenship behavior with the mediating roles of corporate image and perceived service quality

Hossein Norouzi, Roghayeh Teimourfamian Asl
Journal: Social Responsibility Journal
Social Responsibility Journal (2023) 19 (10): 1885–1899.
https://doi.org/10.1108/SRJ-10-2022-0461
Published: 11 April 2023
...Hossein Norouzi; Roghayeh Teimourfamian Asl Purpose The purpose of this study is to measure the effect of initiating corporate social responsibility (CSR) in a service-based company (Pasargad Bank in Tehran) on customers' extra-role behaviors, known as customer citizenship behavior (CCB...
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Journal Articles

Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?

Ahmad Aljarah, Majed Alrawashdeh
Journal: Social Responsibility Journal
Social Responsibility Journal (2021) 17 (5): 631–647.
https://doi.org/10.1108/SRJ-03-2019-0098
Published: 07 May 2020
...Ahmad Aljarah; Majed Alrawashdeh Purpose Prior studies have not yet made sufficient effort to examine the relationship between corporate social responsibility (CSR) and customer citizenship behavior (CCB) in the hospitality context. The purpose of this study is to explore the role of CSR...
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