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Keywords: Customer engagement
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Journal Articles
Measuring the effects of engagement in online brand communities on sustainable brand perception along the triple bottom line
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (6): 1273–1293.
Published: 03 March 2026
...Frederic Dreher; Tim Ströbel Purpose This study aims to investigate the extent to which customer engagement in online brand communities (OBCs) influences brand perception, focusing on its social, ecological and economic dimension. This study centers on adidas’ brand TERREX and is guided...
Journal Articles
Exploring customer engagement on Facebook marketplace for second-hand clothing
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (10): 2149–2173.
Published: 14 August 2024
... at: gurmeet.singh@usp.ac.fj 23 10 2023 09 07 2024 16 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion consumption Customer engagement Social media Facebook marketplace Second-hand clothes...
