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Keywords: Customer orientation
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (4): 741–755.
Published: 25 April 2022
...Shahzad Mahmood; Zia Khan Purpose This paper aims to examine the effects of corporate social responsibility (CSR) on customer orientation and competitive advantage. Design/methodology/approach Data were collected from 368 retail banking customers in Pakistan and analysed using partial least...
Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2016) 12 (4): 642–653.
Published: 03 October 2016
...Eun-Mi Lee; Hyun Jung Lee; Jae-Hyeon Pae; Seong-Yeon Park Purpose This study examines the effect of corporate social responsibility (CSR) capabilities on corporate association and, consequently, customer orientation and price premium, which are key to competitive advantage. Design/methodology...
Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2009) 5 (4): 450–463.
Published: 02 October 2009
... to as BSR) can be seen as a way of “compensating” society for the hardships endured. In this sense, it is fair to say that BSR (2001) has a strong social focus. © Emerald Group Publishing Limited 2009 Social responsibility Corporate social responsibility Customer orientation Employees...
