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Keywords: Diffusion of innovation
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (6): 1069–1088.
Published: 23 August 2021
...Richa Chaudhary; Chandan Kumar Purpose This paper aims to analyze the contribution of the diffusion of innovation framework to eco-sustainability. It examines the interplay of organizational environment, innovation and innovation adopters’ characteristics on the diffusion of environmental...
