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Keywords: Discomfort
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2020) 16 (1): 91–108.
Published: 28 December 2018
..., the data provided sufficient evidence to support the relationships in the theoretical model. The results of the empirical study showed that perceived deceptiveness negatively influences consumer donation, while perceived pressure positively affects donation amount. Notably, the discomfort of potential...
