...Jeffrey Gauthier; Jeffrey A. Kappen Purpose The purpose of this paper is to examine the rhetorical strategies used by organizations in support of propriety judgments concerning their products. Design/methodology/approach The approach taken entails discourse and rhetorical analysis of texts...

... view of the firm with discourse theory. Findings A conceptual model of the relationship between discursive practices and strategic change is proposed. Research limitations/implications The paper’s model serves as a foundation on which future empirical research on the effectiveness of specific...