... on Ghana’s emerging economy context, where ESG scrutiny intensifies amid weak institutional enforcement, this study offers theoretical insights for similar institutional environments. The purpose of this study is to empirically examine the relationship between TQM and ESG performance, exploring...

... This study contributes to shifting diversity marketing from a promotional tactic to an ethical and strategic imperative. It offers a novel perspective on brand legitimation in emerging economies, suggesting that social validation and supplier diversity precede economic success in contexts of high social...

... risk in case of Pakistan, whereas it has a negative significant impact in case of India. Research limitations/implications The major limitation of the study is availability of environmental disclosure data, future researchers may extend time period and add other emerging economies for analysis...

... states (the UK and Sweden) and two emerging economies in southern Africa (South Africa and Mauritius). Design/methodology/approach This paper is based on a qualitative content analysis of the CSR self-reporting of 40 companies. This involved 10 of the largest companies incorporated in four countries...

...-based approach to CSR, close to the UK experience. Originality/value – The way CSR is conceived and implemented depends on the ethical, socioeconomic, legal and institutional environment of the country in which the firm operates. Strategy Emerging economies Corporate social responsibility...