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Keywords: Emotional responses
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Journal Articles
Does emotional media content increase donations for rejected groups?
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (7): 1270–1284.
Published: 16 August 2021
...-subjects experimental studies were performed. In both studies, the individual’s emotional responses were manipulated through PMC (conditions: prosocial versus non-prosocial). Then, respondents were asked to split a fixed amount of money between two social actions whose beneficiaries were members...
