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Keywords: Endorser's credibility
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Journal Articles
Does source credibility matter in promoting sustainable consumption? Developing an integrated model
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1320–1347.
Published: 11 October 2022
... is also an important judgment criterion (Baker and Churchill, 1977 ; Kahle and Homer, 1985 ; Kumar and Tripathi, 2022). Source credibility Sustainable consumption Theory of planned behavior Corporation's credibility Endorser's credibility Environment-friendly products In the past...
