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Keywords: Environment-friendly products
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Journal Articles
Does source credibility matter in promoting sustainable consumption? Developing an integrated model
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1320–1347.
Published: 11 October 2022
...Rakesh Kumar; Shailesh Kumar Kaushal; Kishore Kumar Purpose This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model. Design/methodology/approach The proposed theoretical model...
