... prominent themes and Study 2 supported many hypothesized relationships. For instance, switching costs did not affect either switching intention or behavioral intention, whereas subjective norms influenced both. Switching intention fully mediated the effects of switching costs and environmental concerns...

.... Exploring the weight of influencing factors can serve as important information for the positioning and promotion of domestic products. Design/methodology/approach The theory of planned behaviour (TPB) serves as a research framework extended with collectivism and environmental concerns. A quantitative...

... savings and convenience. This study also aims to explore the mediating roles of environmental concern, guilt and self-efficacy. Design/methodology/approach A quantitative study using online survey involving 421 respondents was conducted, and data analysis performed using structural equation modeling...

...Rakesh Kumar Purpose The purpose of this study is to investigate the role of ethical obligation and environmental concern in young consumers’ green purchase behaviour using Ajzen’s (1991 ) theory of planned behaviour as underpinning theoretical model. Design/methodology/approach Data...

... revealed that Covid-19 has substantially impacted consumers' health consciousness, environmental concern, availability, price and intention to buy organic food. This study also revealed that health consciousness, environmental concerns and availability of organic food affect consumers’ purchase intention...

... sustainable entrepreneurship and entrepreneurial self-efficacy. Research limitations/implications The role of university entrepreneurial support, environmental concern and students’ entrepreneurial self-efficacy are vital factors in sustainability-driven entrepreneurship. This study enriches...

... to predict such phenomenon in the Indian context. Design/methodology/approach The TRA has been used as an underlying framework and has been extended by adding four variables, namely, moral norms, environmental concern, financial literacy and financial performance. The study used a self-administered...

... to assess data collected by a questionnaire survey. Findings The findings of the study reveal that consumers’ knowledge of eco-labels, environmental concern and perceived consumer effectiveness are the important predictors of purchase intention. However, the positive relationship between green trust...