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Keywords: Environmentally conscious consumer
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (3): 469–483.
Published: 10 February 2021
... Purchase intention Green marketing Environmentally conscious consumer Environmentally-friendly products Green brands Developing countries A green campaign promotes green products and environmentally-friendly actions within the brand’s corporate social responsibility (CSR) policy. Consumer...
