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Keywords: Environmentally-friendly products
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Journal Articles
Purchase intention for green brands among Pakistani millennials
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (3): 469–483.
Published: 10 February 2021
... on the perceived performance of the product and company (Newell et al., 1998). Purchase intention Green marketing Environmentally conscious consumer Environmentally-friendly products Green brands Developing countries Due in part to the democratization of big data, more people...
