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Keywords: Ethical purchase intention
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2020) 16 (2): 291–307.
Published: 10 May 2019
...Salmi Mohd Isa; Phaik Nie Chin; Irene Liew Purpose Few studies exist which delve into the possible factors that prevent ethically minded consumers from translating their ethical perceptions into ethical purchase intention (EPI). Thus, this study aims to explore how consumers assess corporate...
