Keywords: Ethical self-identity
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Journal Articles
Social Responsibility Journal (2023) 19 (3): 474–485.
Published: 08 March 2022
...Khansa Zaman; Umer Iftikhar; Mahmood Rehmani; Huda Irshad Purpose This study aims to predict ethical self-identity’s effect on consumer buying behavior of biodegradable bags. Moreover, a moderated mediation model is tested by analyzing the mediating role of attitude and the moderating role...

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