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Keywords: Experiential marketing
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2018) 14 (1): 61–79.
Published: 05 March 2018
..., must be treated with some caution because it has not been proved to be statistically significant. Originality/value This study suggests that developing a website is not enough to get brand love from supporters. Experiential marketing does not seem to have statistical impact on brand love either...
