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Keywords: FMCG
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Journal Articles
Social Responsibility Journal (2021) 17 (1): 127–148.
Published: 17 February 2020
... Indian society and that again in the sector of fast moving consumer goods (FMCG). A sizable section of the society of South Asia including that of India can be distinctively classified into urban population with relatively higher literacy rate and modern requirements in belongings, lifestyle...

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