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Keywords: FMCG
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (1): 127–148.
Published: 17 February 2020
... as an identity which satisfies functional and emotional needs of the social life of a consumer (Uslua et al., 2013). The present study was designed to speculate the conditions under which the purchase intention of consumers for the FMCG cooking oil brands gathers decision and how the concept of “my...
