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Keywords: Facebook marketplace
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Journal Articles
Exploring customer engagement on Facebook marketplace for second-hand clothing
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (10): 2149–2173.
Published: 14 August 2024
...Rashmini Sharma; Shavneet Sharma; Gurmeet Singh Purpose This study aims to explore customers’ second-hand clothing purchases and their engagement on the Facebook marketplace. Design/methodology/approach A conceptual model is developed, building upon the online second-hand shopping motivation...
