...Jia Hui Chong; Changsong Wang Purpose Fast fashion brands in Asia are increasingly incorporating corporate social responsibility (CSR) into their business strategies in response to the mounting environmental and social concerns. The study aims to provide insights into the current landscape of CSR...

...Hyo Jung (Julie) Chang; Tun-Min (Catherine) Jai Purpose – The purpose of this study is to examine the strategies that fast fashion retailers use to position sustainability by applying the stimulus-organism-response model. Specifically, this study investigated how sustainability positioning...