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Keywords: Financial service
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2006) 2 (3-4): 273–281.
Published: 01 March 2006
.... The ability to build a sustainable corporate reputation is more important than ever before as stakeholders are more educated, more knowledgeable, and more demanding. This paper discusses the efforts of two of the largest financial service organisations in Cyprus to build a sustainable corporate reputation...
