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Keywords: Five senses
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Journal Articles
Social Responsibility Journal (2021) 17 (6): 829–839.
Published: 29 July 2020
...Muneer Al Mubarak Purpose This study aims to introduce a five senses concept (sight, hearing, taste, touch and smell) that enhances corporate social responsibility (CSR) strategy. It sheds light on the effective CSR senses, which are required by firms for better performance and sustainable...

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