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Keywords: Framing
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Journal Articles
Introducing value-based framing as a strategy for communicating CSR
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2014) 10 (1): 184–206.
Published: 25 February 2014
...Line Schmeltz Purpose – The purpose of this paper is to test how framing of CSR messages, based on a value-theoretical framework, impacts consumer perception of the CSR message. Design/methodology/approach – Quantitative study in the form of an online survey strongly inspired by classical...
