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Keywords: Game theory
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2015) 11 (1): 36–55.
Published: 02 March 2015
...Louis H. Amato; Arthur Zillante; Christie H Amato Purpose – This paper aims to examines whether firms’ eco-friendly advertising claims are supported by environmentally friendly behavior. Design/methodology/approach – The paper develops a game theory model to determine the circumstances...
