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Keywords: Green advertising
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2017) 13 (3): 473–490.
Published: 07 August 2017
... green advertising. Policy recommendations are made based on green advertising regulations governing them across developed and other developing countries. Research limitations/implications The content analysis of the green advertisements in this study was limited to newspaper advertisements within...
Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2015) 11 (1): 36–55.
Published: 02 March 2015
... of the green product moniker attracted Federal Trade Commission’s scrutiny of green marketing claims as the agency sought to police abuses by green advertisers (Gray-Lee et al., 1994). The potential for greenwashing occurs when firms have information such as scientific test results, monitoring...
