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Keywords: Green brands
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (3): 469–483.
Published: 10 February 2021
...Muhammad Talha Salam; Katherine Taken Smith; Faria Mehboob Purpose The purpose of this study is to answer the following questions: What factors influence attitude toward green brands among Pakistani millennials? Does attitude toward green brands affect purchase intention? Does gender moderate...
