Keywords: Green citizenship behavior
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Environmental corporate social responsibility initiatives and green customer citizenship behavior in tourism industry: the mediating roles of green trust, customer-company identification and green corporate image

Idrees Waris, Norazah Mohd Suki, Adeel Ahmed, Waseem Barkat
Journal: Social Responsibility Journal
Social Responsibility Journal (2024) 20 (6): 1138–1156.
https://doi.org/10.1108/SRJ-07-2023-0378
Published: 31 January 2024
... Customer company identification Green corporate image Green citizenship behavior The hospitality industry is experiencing a surge in popularity, with more and more tourists venturing into far-flung destinations (Hao and Chon, 2022). The global hospitality industry has experienced substantial...
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